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Gold for the Future - Sustainability Trends

Volume 3 Issue 1

With the current trends of environmental sustainability going around, affecting the way consumers from all generations think, businesses are asking themselves the golden question, “How do we profit without waste?”.

Businesses from all over the world invest an enormous sum to hire professional advisors and leaders of environmental groups to help them think of long-term solutions that will not only allow them to earn more profits but to trim the fat from cost by cutting down carbon emissions. This change can be very well seen in business strategies from Nestle, Google and other businesses turning what was turned away, to making money. Well, these are the few basic ideas on how you could get started.

It is common knowledge that in the past, in order to meet consumer never ending demands, the cheapest way to produce goods is through finding the cheapest raw materials. This in turn pollutes the world that we live in, throwing unwanted items that are non-biodegradable into the ocean or using cheap gas, contaminating the air that we need. With consumer demand soaring exponentially, big companies have decided that there is a cheaper and more sustainable way to protect the environment.

Nike. Inc

The world’s most renowned apparel brand that has made an impact in 170 countries, is one of the proud participants in this global initiative of reducing waste. This has been performed with their advanced technology, of reducing raw material and labour hours required to produce a pair of shoes. Since 2012, it has been reported by the Los Angeles Times that they have prevented more than 3.5 million pounds of waste from accumulating amongst the already growing landfill. Additionally, Nike has saved costs on transportation, material and waste disposal. Nike’s investment in their technology research has benefitted them by giving them solutions on saving long-term costs and earning higher profits.


Another example is Nestle, a food and beverage company has realized their plastic usage for their product packaging is soaring linearly to consumer demand. With the high cost that Nestle would have to incur to meet demand, they have made the change of using thinner plastic bottles by more than 60%. Even though Nestle is still using plastic, the amount of harmful chemicals and emissions has been reduced. Furthermore, Nestle has started to use recycled materials in replacement of their plastic packaging, providing consumers with the sale of 100% recycled bottles through Pure Life. Coca-Cola has also started to use aluminum cans and glass bottles in replacement of the plastic bottles we used to see. With their products being lighter than it has ever been, has boosted their profitability through the reduction of transportation costs (Los Angeles Times, 2019).

Make the change

All this boils down to one commonality, being bold to start making the change and investing in the planning of cutting down waste. According to a report by Journal, reusable products have on average, almost the same cost as single-use items. Lexngo helps other companies get their sustainability journey started with their reusable items. Companies would not have to invest on how to cut waste and in turn their cost when Lexngo sells the idea directly to you. Ranging from containers to cooking tools, provides not only your company lower cost, but also gives your consumers something to continue using in the long-run. With Starbucks selling their reusable bottles to their customers who purchase their beverage, saves cost through the reduction of plastic cups. However, this also allows their customers to use it in their daily life and saves customers cost through the discounts when returning to their store. After all, another man’s trash is another man’s treasure.

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